Case study 02 — SaaS / agent software

Policy Crusher

Watching agents quote customers, I kept seeing the same friction points repeat, too many clicks, dense forms, and no feedback while the system worked. The goal wasn't to redesign the screens. It was to design a smoother way to work.

Role Head of product design
Scope Product strategy · UX · Design systems
Years 2015 – Present
Status Shipped and in daily use
The Policy Crusher agent dashboard, showing monthly goals and progress, active leads, and an agent's tasks and alerts. The agent dashboard, home base for an agent's day: monthly goals and progress toward them, the leads they're working, and any tasks or alerts they've set up.

The work

01

Observation

Click-heavy steps, dense forms, and silent waits created hesitation. Agents were capable — the software was getting in their way.

02

Insight

The problem wasn't effort. It was confidence. Agents needed fewer decisions per step, and timely feedback to keep momentum through a quote.

03

Intervention

I designed the seams: progressive disclosure to trim inputs, inline validation to catch errors early, optimistic UI with background polling and safe rollback, and recovery paths that never dead-end.

04

Systemization

Reuse up, defects down, after rolling out a tokenized design system across pods and co-branded sites.

The Policy Crusher quoting application, with program details, cross-sell opportunities and the lead's local weather alongside the form. The quoting application. The right-hand rail carries what an agent needs mid-call — program details, cross-sell opportunities, and the lead's local weather.
The Policy Crusher report builder, with selectable fields and rating factors on the left and a live sample of the report below. The report builder. Every available field is selectable, and a sample of the result renders before the user runs the real query.
"A delight to use."
An agent, on the redesigned quoting flow
~$16B in premium quoted annually through the platform
1st of its kind: single-form auto and home bundle quoting for agents
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