Great design starts in the wild, not on artboards.

The best insights come from watching real people work through imperfect systems, seeing the shortcomings and work-arounds, then asking why it has to be that way. I think in systems, not just screens, and I care about the seams: the trade-offs behind decisions, the micro-interactions that make complex tools feel simple.

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Brands I've worked on
John Hancock Farmers Insurance MetLife Fidelity Investments Mercedes-Benz Jaguar Land Rover Nissan / Infiniti MTV

Selected work

01 InnSure A UX audit that grew into an ongoing UI/UX advisor role for a first-time SaaS platform. UI/UX Advisory2026–Present 02 Policy Crusher Ten years designing the quoting software insurance agents use every day. SaaS / Product2015–Present 03 Bindable A company-wide rebrand for the pivot from affinity marketing to insurance technology. Branding2018
Now Booking projects for early 2027
Latest InnSure UI/UX advisory
Practice UX · Brand · Strategy
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